Posters are
extremely popular and are always the way to go when it comes to advertising.
The thing with poster advertising is you only have to pay for the making of the
poster and that it is - you can then put these posters up almost any where you
would like, however, permission may be needed at times. This enables you to put
posters up in areas where you may find the type of consumer you are targeting
your film at e.g. if the film is about regular people in a regular common
working like, posters may be put up around Primark or in shop windows of local
town shops etc.
Also, here in this poster the visual
orientation clearly denotes the main character in the fact that they are the
largest person in the poster and they are at the front of the rest of the
people. This connotes that he will be the main protagonist as they are often
the leaders of others and guide them to safety - Harry (person with the main
focus in the poster) looks determined whilst others behind him look slightly
wary and uncertain. Harry being portrayed as the protagonist is also supported
by the fact that he is holding something bright which we associate with
innocence and an angelic nature, and it is also the colour blue which is also a
much more pure colour and is associated with clarity e.g. water, sky etc. The
object he is holding also shows him as being the protagonist as he is in
possession of something so good and pure.
The fact that Harry is being portrayed as
this so clearly in the image means that the consumer can glance at this poster
and already have a good idea of what the story will be - a main character
leading 2/4 other main character to safety, and the plot containing some soft
of magical element due to the fact that the main person in the image is holding
some sort of good, holy, and unidentified object (this however, also creates some
mystery to the story so it notices the audience with some knowledge of the main
plot, but not the actual story...they then need to know more)…
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