Advertising at public
bus stops is another really effective way of promoting films because bus stops
are used by thousands of people daily, therefore won't go unnoticed. Also,
waiting around for buses can often become quite boring, so placing an
advertising (a poster) here would mean that people would not only glance at the
poster, but in fact view it in detail, take in the visual beauty and read
whatever text may be on the poster - meaning that they will gain a much better
understanding of the film without any of the plot being given away. This would
then intrigue the reader, making them curios to find out more (which is also
why the posters can remain quite simple - not give away too much of the content
away as to then unintentionally release the entire story line) - they are then
hooked and may end up purchasing the film or go to it's screening at the
cinema.
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