Bus advertising is also another very
effective way of getting the word out for films. This is because buses travel
through many different locations and often stop at several bus stops, therefore
those walking by and those getting on the bus will notice the advertised film
along the side of the bus and take notice of it, as in most cases, it will be
the most interesting and entertaining thing to see at that moment in time.
While pricey, this method of film promoting will pay off as buses pass many
people as they travel to their destinations and have several people a day
getting on a and off of buses.
With this particular
film 'banner' on the side of the bus on the image above, it is very noticeable
due to the fact that we have the very recognisable characters in picture, and
the main character at the front - many people will recognise harry potter due
to its raging popularity, therefore fans will notice it straight away. Also,
the vibrant blue light contrasts the black (very expected of a harry potter
poster as these are seen as its a house colour - they have always been
advertised with these specific colours) on the poster as well as the red of the
bus - they clash therefore it is catches the eye.
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