Thursday, 12 December 2013

Who am I targeting my film opening at?

Due to the fact that when I produced a questionnaire earlier in my research, only a small group of people had in fact contributed to answering questions and those few were only within the age group of 16-19. These are the people I am targeting because they are the only people that have informed me of the things they look for in film when it comes to genre and why they watch films if they do. I need to base my film opening around this data so that I can make my film opening appeal to this audience at least. However, because I have only received information from a specific age group actually means that my ideas and such have been narrowed down slightly (as people of different ages will probably be interested in different genres and such meaning that I wouldn't be able to tie everything together to appeal to all of them) so that has made it easier for me because I don't need to chose a specific age group myself.

Also, from the questionnaire I had produced earlier I found out that the most popular genres were comedy, fantasy, horror and thriller. Therefore, I have in fact decided to try and include all of these genres in my film opening - I haven't decided on which genre I will have as my main one (probably fantasy due to the fact that comedy doesn't come very easily to me) but I will try my best to include the other genres as sub genres, however, some elements of the four genres may be more noticeable than others. By producing a film opening with what appears to be their 4 favourite film genres, this should draw in their attention and hopefully appeal to them.

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